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亚马逊关键词被品牌,Product and keyword metrics

互联网 2021-05-12 10:04:17
Keyword metrics

You can find these keyword metrics under the Keywords tab for Sponsored Brands or Sponsored Productscampaigns with manual targeting.

Match type

Sponsored Brands use phrase or exact match types.

Status

Campaign StatusDetailsRecommendations DeliveringThe keyword is eligible to show in ad placements.You can observe keyword performance over time in Campaign Manager, and download campaign performance reports for further analysis. Learn more about campaign performance reports. PausedThe keyword is set to Paused.To enable your keyword, select Enable, located next to the ad name. ArchivedThe keyword is set to Archived.The keyword cannot be enabled or paused. Not approvedModeration of keywords.Applies only toSponsored Brands. Pending reviewAmazon is reviewing the keyword and will deliver ads once approved.Applies only toSponsored Brands. Out of BudgetThe campaign has exceeded the daily budget. Ads in this campaign will not be shown again until midnight when the daily budget is reset.Make one of the following changes: To change the Campaign daily budget, select the campaign name, and then select Campaign Settings.To change or remove the Sponsored Products daily budgetcap, go to all campaigns in Campaign Managerand select Advertising Settings. Note: The campaign budget cap is only available for SponsoredProducts at this time. Payment FailureYour payment method (such as credit, debit, or deposit) was either deactivated, had insufficient funds, or was changed recently.To change your payment method, go to Settings >Account Info. Under Payment Information, click Charge Methods for Advertisingto edit an existing payment method or add a new one. Learn more about payment failure. Estimated win rate

Provides a realistic percentage of how many eligible impressions your keywordmight receive.

Keyword bid

The maximum amount you will pay for a click when this keyword triggers your ad.Custom keyword bids will override default bids.

Impressions

The number of impressions the keyword received.

Clicks

The number of times the ad was clicked.

Click-through-rate (CTR)

The percentage of shoppers who see your and also click on it, calculated asclicks divided by impressions.

Cost-per-click (CPC)

The average amount paid for a click on the keyword, calculated as total spenddivided by the number of clicks.

Spend

The total amount you have spent on clicks for a keyword.

Sponsored Brands sales

Includes sales made for products you have advertised as well as sales in yourbrand made by Amazon and other sellers as a result of your ad campaign.

Advertising Cost of Sales (ACoS)

The percentage of sales for your brand that were the result of your advertisingcampaign. Reflects how well your campaign results in product sales as well asraising overall awareness of your brand. ACoS = total spend ÷ total brand sales x 100

RoAS

Return on advertising spend (RoAS) divides the dollar amount produced in sales bythe dollar amount spent on advertising (Sales / Advertising Spend). It is simplyan inverse of ACoS, so RoAS = 1/ACoS. Unlike ACoS, it is represented as a numberthat is interpreted as an index (multiplier) rather than %. RoAS = total sales ÷ total spend.

Currently RoAS is only available through downloadable reports.

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