在日本亚马逊是否一定要品牌,Intellectual Property Policy for Sellers
How can I make sure that I am not violating trademark law when selling on Amazon?When you decide to sell products on Amazon, ask yourself the following questions:Are the goods I am selling from a reputable distributor?How did I acquire these goods, and will I be able to prove they are authentic if asked to do so?Will the way I am describing these goods confuse customers? For example, would something about your product detail page for the generic sheet set cause customers to believe they are purchasing a Pinzon sheet set?Did I use a brand name or trademark in a non-confusing and truthful manner to describe compatibility (generally allowed) instead of similarity (not allowed)?The table below shows examples of correctly and incorrectly branded listings under Amazon listing policy:
Listing titleBrandStatus of listingAmazonBasics Speaker(blank)Inactive listing due to incorrect Brand field. Because the Brand attribute is blank (not “AmazonBasics”), the listing title cannot imply that the product is an AmazonBasics product.AmazonBasics SpeakerAmazonBasicsActive listing, with correct Brand field use and acceptable title.Six foot USB charging cable, compatible with AmazonBasics speaker(blank)Active listing, with acceptable title and Brand field use, IF the charging cable is compatible with AmazonBasics speakers. Title indicates compatibility without implying that this is an AmazonBasics branded product; Brand field may be blank for generic product.Wireless Speakers with six foot USB charging cable, compatible with AmazonBasics speakerWireless Speakers Inc.Active listing, with correct Brand Field use and acceptable title, IF the charging cable is compatible with AmazonBasics speakers.What is counterfeiting?Counterfeiting is a specific type of trademark infringement. A counterfeit is an unlawful total or partial reproduction of a registered trademark or a mark that is very similar to a registered trademark in connection with the sale of a product that does not come from the trademark holder.
Counterfeiting requires the use of a registered trademark on the product or packaging. Registered trademarks can protect the brand name the product is sold under, a logo on the product, or the shape or look of the product itself. An item that looks like or isidentical to a trademarked item is not counterfeit if the item is sold on a separate product detail page and does not improperly use a registered trademark. However, in cases where a registered trademark protects the shape or appearance of a product itself, identical products may be counterfeit even if they do not feature a brand name or logo. Note: Items that are not counterfeit may nonetheless infringe the intellectual property rights of others. You are responsible for ensuring that you do not list infringing products. You should consult a lawyer if you have a specific question about your IP rights or the IP rights of others.
Read more about Amazon's Anti-Counterfeiting policy.